Vizio and Marketing Babble

I work at a online retailer setting up sales, and I recently set up a Vizio HDTV. Vizio has wonderful televisions at a reasonable prices, but the person in charge of writing the copy on their website has a screw lose.

I was working on the Vizio VA220E
http://www.vizio.com/va220e.html


Check out the Additional Features...
"Two - 3W speakers provide the ultimate home theater sound experience that will truly set it apart from the competition"

This is a good example of Marketing Babble, and their just setting themselves up to look bad.

It just seems sleazy to me, and their trying to convince potential buyers that you don't need a home theater system with this TV. It's not a 5.1 surround sound system, it's speakers on a TV, every TV has them. I can also assume that other 22" 720p TVs have at least a 1 watt speaker, an extra 2 watts won't make that much difference.

I would of made a mention of the 5ms response time spec instead...

"5ms response time ensures you'll be able to watch fast paced action movies and play video games with out any video ghosting or smearing"

A sentence like that one gives buyers ideas on how they can use the TV, and from there they can figure out why they need/want it.